I'm a designer with 8 years of experience. I started with a bachelor's degree in marketing, but I had to quickly teach myself design to execute marketing campaigns. From there, I really fell in love with it. I think that mix of marketing and design helped me see how visuals can impact a business - not just on the visual level, but on the revenue side too.
I've worked with a mix of startups, tech companies, and entrepreneurs, building different design systems, guidelines, components, and marketing templates. Each project taught me how to connect brands to users in a way that's appropriate for the company's size. This really helps teams stay consistent and move through projects and launches quicker.
These days, I focus on making sure design works well across all the touchpoints - from social media and websites all the way to confirmation emails. I really just enjoy seeing how good design makes products easier to use and understand. I have that foundation that helps me see the big picture goal and be way more empathetic to users.
